Web accessibility has just as much to do with content as it does with the underlying code and design. These guidelines are suggestions for creating accessible web content.

  • Copywriting: Write clear, meaningfully organized copy, and be careful with using caps and acronyms.
  • Links, Buttons & Other Clickable Elements: Make clickable elements large and put space between them. Know when to use a link rather than a button, and vice versa. Make sure your link or button text describes its purpose and destination.
  • Images: Always provide alt text for visual content, and provide descriptions for charts and graphs.
  • Multimedia: Include captions or transcripts for audio and video, and don’t auto-play multimedia.
  • Maps: Provide text-based directions if a map is used to give directions to a location. When embedding a Google Map, follow the provided tips to make it accessible for screen readers.
  • PDFs & Alternatives: Consider an alternative format to a PDF, including converting it to HTML content.
  • Third Party Embeds: Be careful using third party embeds, including iFrames and social media.
  • Cognitive Disabilities: For users with cognitive disabilities, keep your user experience consistent and clear, with shorter, multi-step forms rather than complex interactions.